For the St. Augustine Merchant

What is the event schedule?

The Gentlemen of the Road Stopover Tour will be on Friday and Saturday, September 13 and 14, starting at 1 p.m. each day and lasting until 11 p.m.

How will I and my employees gain access to parking and my business during the event?

The only commercial area that will have restricted access is the rectangle bordered by Avenida Menendez, Cathedral Place, Cordova Street and Orange Street. That area will be closed to all vehicular traffic from 8 p.m. until 3 a.m. on Friday and Saturday, Sept. 13 and 14. The effect is similar to that during  the city’s major parades.

By planning ahead, business owners may avoid some problems, such as locations where employees are accustomed to parking being restricted or charging premium prices by the lot’s owners. Businesses may find it useful to encourage car pooling where practical or take advantage of the reduced rate for merchants to provide employees with wristbands to use the shuttle system.

Law enforcement officers on location will work with particular owners who are faced with unforeseen situations.

What should I do regarding scheduled deliveries during the event?

As with so many busy weekends in St. Augustine, the earlier deliveries can be scheduled the better, on Thursday, Friday and Saturday, September 12, 13 and 14.

Businesses, especially those in the downtown area, should work with all their regular suppliers to coordinate a workable time for deliveries considering peak traffic times for both vehicles and pedestrians:

  • Thu, Sept 12: 4:00pm –  midnight
  • Fri, Sept 14 10:00am – midnight
  • Sat, Sept 13: 10:00am – midnight

Will there be increased parking enforcement during the event?

The city will maintain parking enforcement Friday and Saturday, September 13 and 14, but by restricting access to adjoining neighborhoods and prohibiting parking in certain areas, every effort is being made to prevent parking violations before they happen.

How do I have an illegally parked vehicle removed during the event?

If a vehicle is parked illegally on the public right-of-way, especially if it causes a hindrance to public safety (i.e. blocking a street), notify the St. Augustine Police Department by calling the non-emergency number 904.825.1074. Enforcement of authorized parking on private property and in private parking lots is the responsibility of the property owner who may call a tow service to have the vehicle removed.

Will concert goers be able to come-and-go from Francis Field?

Yes. In fact, it is likely that many concert goers will leave Francis Field to explore both the downtown and uptown districts and some will certainly use the shuttle system to spend the day at St. Augustine Beach and return for the evening’s show.

Will there be additional police presence in residential areas during the event?

Even though the city’s law enforcement officers will be very busy with the event, these additional duties do not affect the regular patrols that occur every day in every part of the city. Certainly with the restricted access for the adjourning neighborhoods, presence in those area will be greater than normal.

How can my business best take advantage of this event?

Opportunities for local businesses to take advantage of this event are boundless and creativity is encouraged. Whether it is a discount offered as part of Shuttle Perks, a program aimed at the expected 10,000 shuttle riders, or a sponsor of a Fringe Event, of whether you just need guidance on how to welcome the 25,000 concerts goers contact Rae Phillips at to take advantage of this opportunity.



Are there opportunities for selling official merchandise or being an official vendor?

Regulation of the sale of official merchandise information is coming soon.

Where can I find information on the shuttle/satellite parking system?

Information regarding the event shuttle, and how to purchase required wristbands, can be found at on the Transit page. Shuttle wristbands are available to residents and business operators as well for their own personal use or use by employees.

The shuttle will provide transportation for two groups of concert goers: those who drive in for the day and park at the St. Augustine Airport; and those who are staying at area hotels in  St. Augustine Beach, the World Golf Village and Vilano Beach who want to leave their car and ride to and from the event.

The shuttle will run continuous loops on Friday and Saturday, September 13 and 14, and will continue the following morning to serve those expected to remain downtown following the event.

Are there any anticipated “lifting” of ordinances during the event?

The event has not initiated any changes in the City of St. Augustine ordinances, including those governing alcohol sales or consumption, sales, or solicitations or signage. As permitted by city ordinances, the City Manager has extended the rules governing noise from 10 p.m. until 11 p.m. on Friday and Saturday, Sept. 13 and 14.

How will our community benefit from this event?

First, hosting a major event over a weekend that is one of the slowest of the year offers local businesses, including retail outlets, food and beverage providers and the lodging industry an additional boost in sales.

Additionally, systems being developed to support an event of this size and complexity, such as restricted access to residential areas and transportation systems with satellite parking, will serve the city for other events in the future.

The nature of those who attend this particular event, will introduce the city to many who have never visited before and are likely then to visit again. The event offers the city the opportunity to make new friends by introducing new visitors to our special brand of hospitality.